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Picture this: You’re at the grocery store browsing the liquor section when you see a pack of lemons tacked to the tequila shelf. Groceries know that people often take lemons with their tequila shots, so they strategically placed the two items together.

So, if say, a returning customer walks in, the store’s beacon can send her a “welcome back!

” message, and when that shopper passes by the footwear section and the merchant happens to have a sale on shoes, the store can give her a heads up via a smartphone alert.

This term refers to retailers that integrate their brick and mortar store with their ecommerce site.

These retailers bring the best of both worlds into their business.

This is a service in which retailers enable shoppers to buy items online and pick them up in their physical stores.

Modern consumers love stores that offer click-and-collect because it makes their life a lot easier.

Examples of such stores include Target, Home Depot, and Best Buy.

This refers to sets of data so massive, it would take sophisticated programs and really smart data scientists to make sense of it all.

Beacons can also be used for in-store analytics purposes.

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