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In beta testing they amassed more than 50,000 users and generated at least 1,000 matches a day in their early stages.

That was two months ago — since then, Color Dating has attracted more than 30,000 users and quite a bit of positive feedback.

Tran, a Seattle native who re-located to the Bay Area after stints with Student RND and Tune, said that he primarily made Color Dating after females consistently told him that “I don’t date Asian guys,” or, “I’m just not attracted to Asian guys.” Tran felt that this was unfair and that the trend carried over into dating apps like Tinder.

She noted in a statement, “Those who use Tinder to find partners for casual sex with no strings attached often find the experience confusing and frustrating when they are matched with people who are looking for serious relationships." Casual X works much like the plethora of other dating apps, with standard swiping and matching functionality. Those in search of meaningful, long-term relationships that end in marriage and children need not apply.

In other words, it promises all of the pleasure with none of the messiness of having to suss out whether today's match could be “the one.” Li told us one feature that makes it stand out from the crowd is "moments." Similar to any social media feed, it allows you to upload photos and thoughts and share them with other users.

Vu Tran was frustrated with traditional dating apps.

As an Asian male, he felt that the current offerings “get hijacked by the majority.” So, Tran and a few friends spent a weekend building an app that was focused on minorities and those who like minorities.

He wants users to talk to likeminded folks that feel similar to them “without feeling completely alone in their world.” “Tinder is really about the hookup culture,” he said.

“We want to move toward more of the community aspect of it.” Tran noted that there are many similar apps like Where White People Meet or Black People Meet that target specific verticals.

Casual X obviously caters to a pretty specific segment of users.

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