Dating tagline examples

Skin lightening in countries like India, the Philippines, and China is often linked to the ideas of protecting your skin from the sun, revealing a better, whiter you, and connecting paler skin with marriageability or attractiveness.The Korean market is often interested in looking “porcelain” or youthful.Brightening becomes whitening, and the pursuit of radiance becomes the pursuit of fair skin.

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“When you have hyperpigmentation, you can actually bleach, meaning you’re preventing and interfering with the skin’s ability to make pigment,” she says.

“Lightening is a bit different where you’re not bleaching or preventing the skin from making its pigment, but what you’re trying to do is to get the basic pigment to leave a little bit faster, sort of lift the stain, but you’re not interfering with the body’s pigment mechanism.” In other words, bleaching products will make it difficult to tan, since they affect your skin’s ability to create color.

“There’s no hard definition as to why one would use one label over the other, even though they are very different terms,” Nazarian says.

“One can kind of interchange them.”Although skin brightening products are ubiquitous across the globe, the way those products are marketed varies widely, depending on the market or the intended consumer.

An ad for Nivea deodorant in India promised “visibly fairer and smoother underarms” that will give you “the confidence to be yourself.” Nivea’s Middle East You Tube page promotes a number of the company’s “Natural Fairness” products to keep your skin lighter.

Nivea Philippines suggests “Extra White Body Cream” in order to “get whiter where you want!

”The racial coding of these ads isn’t as blatant as “White Is Purity,” but it is representative of the way skin care companies subtly calibrate their language when trying to market whitening products.

Most North Americans are familiar with lotions, toners, or scrubs that “brighten” skin, products that are supposed to reveal a version of your skin that’s more glowing and “radiant.” But those products, or products like them, are sold in different regions by the same companies with just slightly different terminology.

(In the full GIF, the white woman pulls her shirt off to reveal a woman with a more olive complexion, but there’s still something queasy about the campaign and its tagline, “100% Gentle cleansers.”) “We missed the mark in thoughtfully representing women of color and we regret the offense that it has caused,” representatives for Dove said on Facebook after the company pulled the ad.

And this past April, Nivea got in trouble for an ill-advised ad campaign for its stain-free deodorant.

Don’t let anything ruin it.”) White supremacist groups praised the ad, saying that “Nivea has chosen our side.” Nivea pulled the ad the following day and apologized, explaining that it was a part of a broader campaign for the deodorant in the Middle East, implying that a North American (or white) audience wasn’t actually supposed to see it.

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