Intuit the value of validating business ideas

It was fairly basic information that didn’t offer the organization much insight into how the site was being used.

Now the site is about engagements and activity and can measure the ways in which visitors are putting the site to use.

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Around this time Moore was introduced to lean principles through The Lean Startup and urged CEO David Meyer to consider them as well.

“We were excited about that methodology,” recalls Meyer.

They want us to succeed.”For Moore, the two most important changes are the ability to launch a product quickly and to learn from iterations.

A few years ago Adopt-a-Pet had metrics that included visitors to the site and how many emails were being sent to users.

Everyone from engineers and designers to customer service and support staff was included.

There was some skepticism at first, but Moore kept asking more (and different) questions of her colleagues, a practice she continues.

The result was a reframing of how they understood their mission.

Instead of running a non-profit that happened to be a web site, they reconceived Adopt-a-Pet as a technology company that happened to be a non-profit.

David Meyer founded (formerly 1-800-Save-A-Pet.com) in 2000 as a way of ending pet overpopulation.

Today it’s North America's largest non-profit pet adoption website, with millions of visitors to the site each month and partnerships with more than 17,000 animal shelters, pet rescue groups, humane societies and shelters.

By going to meetings with potential owners and adopters, she learned more about what the company needed to offer and what might be missing.

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