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The idea went viral (via 1970s-era media and word of mouth, of course).

Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.

Indeed, the concept enjoyed such strong popularity and intuitive appeal that no one bothered to check the facts.

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After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face.

They are much more common than you probably think.*From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.

Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.

Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.

The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.

In other words, the “trick” was revealed in advance.

Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.

It was an appealing and apparently convincing message.

If you have tried solving this puzzle, you can confirm that your first attempts usually involve sketching lines inside the imaginary square.

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